Case Study.

CDL Drivers.

A national logistics company with significant scale encountered difficulties in generating application volume and hiring CDL Drivers. Seeking guidance on media solutions and Employer Branding, they turned to Swish Advertising for assistance


Swish Advertising implemented the following strategies to increase applications and hires:

  • Programmatic advertising
  • Niche job boards
  • Google Search Engine Marketing (SEM)
  • Facebook advertising
  • A custom landing page developed by Swish Advertising


Swish Advertising significantly increased CDL applications by 26% monthly, optimizing the client’s budget effectively. Weekly driver applications now average 688, with a peak at 791—surpassing the previous all-time high of 574 prior to the Swish Advertising campaign.

  • 26% Increase in Monthly CDL Applications
  • 688 Average Weekly Driver Applications



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