Case Study.


A major cold storage and shipping company approached Swish Advertising after tripling their expenditure with a prominent job board, yet witnessing stagnant results. Despite the increased spending, clicks and applications failed to show any significant growth.


Swish Advertising employed a diverse strategy to increase clicks and applications, utilizing programmatic trading, conversion-enhancing integrations, and tapping into new traffic sources like Google and Facebook.


This strategic overhaul led to a notable decrease in cost per click (CPC), dropping from $24 to $16. Equally impressive, the cost per application (CPA) saw a significant reduction, moving from $70 to a stable $40 over three months. These financial efficiencies, combined with a quadrupling of traffic on the same budget, significantly bolstered the company’s competitive stance in talent acquisition, especially against formidable competitors like Amazon, by leveraging their strategic warehouse locations.

  • CPCs have decreased to $16 (from $24).
  • CPA went from $70 to $40, where it has hovered for a three-month time period.
  • The client’s 4x increase in traffic with the same budget has significantly aided their talent competition against Amazon, given their warehouse locations.



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Swish Advertising is a global boutique agency that specializes in helping large corporations attract, engage, and convert top talent.

We leverage digital platforms, advanced marketing techniques, and deep market insights to build strong employer brands and efficient recruitment strategies, ensuring our clients stand out in today’s competitive job market.


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